CRM
Keap
API integration
Ship CRM features without building the integration. Full Keap API access via Proxy, normalized data through Unified APIs — extend models and mappings to fit your product.
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Use Cases
Why integrate with Keap
Common scenarios for SaaS companies building Keap integrations for their customers.
Sync leads from your SaaS into your customers' Keap CRM
If your product captures leads — through forms, webinars, chatbots, or landing pages — your customers expect those leads to appear in Keap automatically. Offering a native Keap integration via Truto lets you create and update Contacts without building against Keap's API directly.
Log engagement activity back to Keap for a 360° customer view
Helpdesks, calling platforms, and conversational AI tools need to write interaction history back to the CRM. By logging Notes and Engagements in Keap through Truto's Unified CRM API, your users get full context on every contact without leaving their CRM.
Keep opportunity pipelines in sync with your product's workflow
Proposal tools, CPQ software, and billing platforms need to move Keap Opportunities through Stages as deals progress. Truto lets you read and update Opportunities and Stages so your product can reflect real pipeline changes in your customers' Keap accounts.
Automate task assignment for sales follow-ups
AI SDR tools, lead scoring engines, and scheduling platforms can create Tasks in Keap assigned to the right sales rep. By fetching Users and creating Tasks via Truto, your product drives action inside your customers' existing sales workflow.
What You Can Build
Ship these features with Truto + Keap
Concrete product features your team can ship faster by leveraging Truto’s Keap integration instead of building from scratch.
Automatic contact creation and deduplication
Push new leads captured in your product directly into Keap as Contacts, with dedup logic to prevent duplicates from cluttering your customers' CRM.
Bi-directional opportunity stage sync
Read Keap Opportunities and Stages into your product and push stage changes back — so a signed proposal in your app moves the deal to 'Closed Won' in Keap.
Engagement and note logging on contact records
Write call summaries, support ticket updates, or AI conversation transcripts as Notes or Engagements on the relevant Keap Contact for a complete interaction history.
Sales rep task creation with user assignment
Automatically create follow-up Tasks in Keap and assign them to the correct User, so human reps know exactly what to do next after your product qualifies or routes a lead.
Account and contact directory lookup
Let your users search and browse their Keap Accounts and Contacts from within your product to auto-populate documents, tickets, or workflows without manual data entry.
User directory sync for permissions and routing
Fetch Keap Users via the Unified User Directory API to power assignment rules, permission mapping, or rep-level reporting inside your product.
Unified APIs
Unified APIs for Keap
Skip writing code for every integration. Use Truto’s category-specific Unified APIs out of the box or customize the mappings with AI.
Unified CRM API
Accounts
The accounts represent a company in a CRM.
Contacts
The contacts represent an existing point of contact at a company in a CRM.
Engagement Types
The engagement types represent an interaction activity in a CRM.
Engagements
The engagements represent an interaction noted in a CRM.
Notes
The notes represent a note on another object in a CRM.
Opportunities
The opportunities represent an opportunity in a CRM.
Stages
The stages represent a stage of an opportunity in a CRM.
Tasks
The tasks represent a task in a CRM.
Users
The users represent a user in a CRM.
Unified User Directory API
Users
The User object represents a User.
How It Works
From zero to integrated
Go live with Keap in under an hour. No boilerplate, no maintenance burden.
Link your customer’s Keap account
Use Truto’s frontend SDK to connect your customer’s Keap account. We handle all OAuth and API key flows — you don’t need to create the OAuth app.
We handle authentication
Don’t spend time refreshing access tokens or figuring out secure storage. We handle it and inject credentials into every API request.
Call our API, we call Keap
Truto’s Proxy API is a 1-to-1 mapping of the Keap API. You call us, we call Keap, and pass the response back in the same cycle.
Unified response format
Every response follows a single format across all integrations. We translate Keap’s pagination into unified cursor-based pagination. Data is always in the result attribute.
FAQs
Common questions about Keap on Truto
Authentication, rate limits, data freshness, and everything else you need to know before you integrate.
How does authentication work for Keap integrations through Truto?
Keap uses OAuth 2.0 for API access. Truto manages the full OAuth flow — including token refresh — so your end users simply authorize their Keap account through Truto's embedded auth experience without you handling tokens yourself.
Which Keap data objects can I access through Truto's Unified APIs?
Through the Unified CRM API you can work with Accounts, Contacts, Engagement Types, Engagements, Notes, Opportunities, Stages, Tasks, and Users. The Unified User Directory API also provides access to Users. Additional Keap-specific resources like Tags, Campaigns, or e-commerce objects are not yet available as prebuilt tools but can be built on request.
Does Truto handle Keap's API rate limits and pagination?
Yes. Truto abstracts away pagination and respects Keap's rate limits under the hood, so you get consistent, paginated responses through the unified API without writing provider-specific retry or cursor logic.
Can I apply or remove Tags on Keap Contacts through Truto?
Tags are central to Keap's automation engine but are not part of the standard Unified CRM API model. Truto can build custom tools for Tag operations on request — reach out to the team to scope this for your use case.
What if I need a Keap-specific endpoint that isn't covered by the Unified API?
Truto builds integration tools on request. If you need access to Keap-specific features like Campaigns, Sequences, Products, or Invoices, you can request a custom tool and Truto's team will build and maintain it for you.
Is Keap's Contact-centric data model compatible with the Unified CRM API's Account model?
Yes. Keap does support Company records, which map to Accounts in the Unified CRM API. However, Keap's automations and workflows are Contact-centric, so most integration patterns will primarily interact with Contacts rather than Accounts.
Keap
Get Keap integrated into your app
Our team understands what it takes to make a Keap integration successful. A short, crisp 30 minute call with folks who understand the problem.
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