Marketing Automation
Google Ads
API integration
Ship Marketing Automation features without building the integration. Full Google Ads API access via Proxy, normalized data through Unified APIs — extend models and mappings to fit your product.
Talk to usUse Cases
Why integrate with Google Ads
Common scenarios for SaaS companies building Google Ads integrations for their customers.
Centralize cross-channel ad reporting for your customers
SaaS analytics platforms can pull Google Ads account, campaign, ad group, and ad-level data through Truto's Unified Ads Management API — alongside other ad platforms — to give end users a single dashboard for all paid media performance without building separate integrations for each channel.
Sync CRM audiences into Google Ads for precision targeting
CRM and CDP platforms can push dynamically updated customer segments into Google Ads as Custom Audiences, enabling end users to run remarketing or exclusion campaigns directly from their existing workflow without switching to the Google Ads UI.
Automate campaign and ad management from your product
E-commerce platforms, feed managers, and marketing automation tools can let their users create, pause, and update Google Ads campaigns, ad groups, and assets programmatically — for example, pausing ads for out-of-stock products or launching campaigns from a product catalog.
Offer multi-account ad oversight for agency clients
Agency management software can use the Unified Ads Management API to read accounts, campaigns, and performance data across all of an agency's client Google Ads accounts, enabling centralized monitoring and bulk operations from a single interface.
Enrich user and workspace data for access governance
Security and IT governance platforms can leverage the Unified User Directory API to read Google Ads user roles and workspace structures, helping their customers audit who has access to ad accounts and enforce least-privilege policies.
What You Can Build
Ship these features with Truto + Google Ads
Concrete product features your team can ship faster by leveraging Truto’s Google Ads integration instead of building from scratch.
Unified paid media dashboard
Display Google Ads campaign spend, impressions, and clicks alongside other ad platforms in a single view by reading Accounts, Campaigns, Ad Groups, and Ads through the Unified Ads Management API.
Dynamic audience sync from CRM segments
Push customer lists from your platform into Google Ads Custom Audiences so end users can target or exclude specific segments without leaving your product.
Programmatic campaign launcher
Let users create and configure Google Ads Campaigns, Ad Groups, Ads, and Assets directly from your app's interface — ideal for e-commerce merchants who want to launch ads from their store admin.
Cross-account ad performance alerts
Monitor campaign and ad group status changes across multiple Google Ads accounts and trigger notifications when budgets are exhausted or campaigns are paused.
Ad account access audit log
Use the Unified User Directory API to list users, roles, and workspaces associated with Google Ads accounts, giving IT and compliance teams visibility into who can manage ad spend.
Creative asset library with performance context
Sync ad Assets and their associated Ads from Google Ads so creative teams can review which headlines, descriptions, and images are running and how they map to active campaigns.
Unified APIs
Unified APIs for Google Ads
Skip writing code for every integration. Use Truto’s category-specific Unified APIs out of the box or customize the mappings with AI.
Unified User Directory API
Unified Ads Management API
Accounts
Accounts are the top level resource in the Ads API. Each account has a unique ID and contains a set of campaigns.
Ad Groups
Ad Groups are the third level resource in the Ads API. Each ad_group has a unique ID and contains a set of ads.
Ads
Ads are the fourth level resource in the Ads API. Each ad has a unique ID and contains a set of creatives.
Assets
The assets like images, videos, etc. which can be used in the ads and creatives.
Campaigns
Campaigns are the second level resource in the Ads API. Each campaign has a unique ID and contains a set of ad_groups.
Custom Audiences
How It Works
From zero to integrated
Go live with Google Ads in under an hour. No boilerplate, no maintenance burden.
Link your customer’s Google Ads account
Use Truto’s frontend SDK to connect your customer’s Google Ads account. We handle all OAuth and API key flows — you don’t need to create the OAuth app.
We handle authentication
Don’t spend time refreshing access tokens or figuring out secure storage. We handle it and inject credentials into every API request.
Call our API, we call Google Ads
Truto’s Proxy API is a 1-to-1 mapping of the Google Ads API. You call us, we call Google Ads, and pass the response back in the same cycle.
Unified response format
Every response follows a single format across all integrations. We translate Google Ads’s pagination into unified cursor-based pagination. Data is always in the result attribute.
FAQs
Common questions about Google Ads on Truto
Authentication, rate limits, data freshness, and everything else you need to know before you integrate.
How does authentication work for Google Ads through Truto?
Google Ads uses OAuth 2.0 for authentication. Truto handles the full OAuth flow — token acquisition, refresh, and storage — so your end users simply authorize via a consent screen and you never manage credentials directly.
Which Google Ads objects are available through Truto's Unified Ads Management API?
The Unified Ads Management API maps to Accounts, Campaigns, Ad Groups, Ads, Assets, and Custom Audiences. These cover the core objects needed for reporting, campaign management, and audience syncing.
Can I read user roles and workspace information from Google Ads?
Yes. Truto's Unified User Directory API exposes Roles, Users, and Workspaces for Google Ads, allowing you to audit account access and permission structures.
Are there specific tools or proxy endpoints available for Google Ads today?
Google Ads tools are built on request. If you need workflows beyond what the Unified APIs expose — such as conversion uploads or GAQL-based custom reporting — reach out to Truto and they will scope and build the required tools for your use case.
How does Truto handle Google Ads API rate limits and pagination?
Truto abstracts away pagination and implements rate-limit handling internally, including automatic retries and backoff. Your application receives clean, paginated responses through a consistent interface regardless of Google Ads API quotas.
Can I manage multiple Google Ads accounts (MCC structure) through a single integration?
Yes. The Unified Ads Management API's Accounts resource supports reading client accounts under a Manager Account (MCC), so your users can connect at the manager level and your app can access all child accounts.
Google Ads
Get Google Ads integrated into your app
Our team understands what it takes to make a Google Ads integration successful. A short, crisp 30 minute call with folks who understand the problem.
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